Privacy (and cookies) policy – Terms and Conditions

Regulation (EU) 2016/679 of the European Parliament and of the Council is the General Data Protection Regulation (GDPR), in force since May 25, 2018 in the European Union. The GDPR sets out the rules regarding the processing by a person, company or organization of personal data relating to persons in the EU. In addition to reinforcing the legal protection of the rights of data subjects, the GDPR defines rules and procedures from a technological point of view.

Managing Entity of the Madeira Rum website

Madeira Rum website is managed by the Madeira Wine, Embroidery and Handicrafts Institute, hereinafter referred to as IVBAM. The contents and design of this website are the property of IVBAM, respecting the copyright of the company that developed them – OPAL Publicidade, SA.

If you notice any failure in the functioning of the portal, please notify us at:

Responsible for Treatment

The services of IVBAM, as data controller:

• Ensure that the processing of your personal data is carried out within the scope of the purposes for which they were collected or for purposes compatible with those;

• Collect, use and keep only the personal data necessary for the purpose in question;

• They do not carry out any transmission of personal data for commercial or advertising purposes;

• Process personal data for legally foreseen purposes or to carry out services requested by the citizen.

Confidentiality and Privacy

IVBAM services are committed to processing your data in a fair and transparent manner, guaranteeing confidentiality and security regarding the information requested and ensuring that they will only be used for the purposes expressly indicated and authorized.

Collection and processing of personal data

Madeira Rum website collects the strictly necessary and relevant information for the purpose for which it is intended.

In compliance with the legal obligation to guarantee the security of information systems, provided for in paragraph 1 of article 32 of the GDPR, the Regional Directorate of Informatics processes personal data based on paragraph c) of paragraph 1 of article 6 of the same law (fulfillment of a legal obligation). It collects the following data from visitors to its website: date and time of consultation, IP address (Internet Protocol), type of browser used by the visitor and the pages accessed. These data are kept for a maximum period of 90 days. The personal data collected are not subject to any analysis, unless there are possible security incidents, in which case, after analysis, communicated to the competent authorities.

Access, security and user identification

Madeira Rum website does not collect personal information through contact forms or ask its users to register.

Cookie Policy and Similar Technologies

Madeira Rum website uses cookies and other similar technologies that allow a more personalized browsing experience and the performance of services by its users, in favor of response efficiency and elimination of the need to repeatedly enter personal information to request the provision of services, allowing the infrastructure to remember your preferences (for example, language, username, etc.) for a certain period, explicit in each of the cookies presented in the item “cookie settings”, which appears in the bottom/left corner of the website.

In most cookies, personal data will not be collected. Personal data and information from the user’s device (cookies, unique identifiers and other device data) will be used specifically by the digital services of the Madeira Rum website, without being shared with third-party providers. Performance cookies may be used for statistical purposes on the browsing experience of our digital sites.

The cookies used on the Madeira Rum website are:

  • Necessary cookies: these cookies are essential for the website to function correctly. They do not store any personal information data.

cookieyes-consent: CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this website. It does not collect or store any personal information about website visitors.

  • Functional Cookies: Functional cookies help perform certain functionality such as sharing website content on social media platforms, collecting feedback and other third-party features.

pll_language: Polylang sets this cookie to remember the language the user selects when returning to the site and retrieve the language information when otherwise not available.

  • Analytics Cookies: Analytics cookies are used to understand how visitors interact with the website. These cookies help provide information about metrics such as number of visitors, bounce rate, traffic source, etc.

 _ga_*: Google Analytics sets this cookie to store and count pageviews.

 _ga: Google Analytics sets this cookie to calculate visitor, session and campaign data and track website usage for the website analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

CONSENT: YouTube sets this cookie through embedded YouTube videos and records anonymous statistical data.

  • Advertising Cookies: Advertising cookies are used to provide visitors with personalized advertisements based on the pages they have previously visited and to analyze the effectiveness of advertising campaigns.

YSC: Youtube sets this cookie to track views of videos embedded in Youtube pages.

VISITOR_INFO1_LIVE: YouTube sets this cookie to measure bandwidth by determining whether the user gets the new or old player interface.

yt-remote-device-id: YouTube sets this cookie to store user’s video preferences using embedded YouTube videos.

yt.innertube::requests: YouTube sets this cookie to record a unique ID to store data about the YouTube videos the user has viewed.

 yt.innertube::nextId: YouTube sets this cookie to record a unique ID to store data about the YouTube videos the user has viewed.

 yt-remote-connected-devices: YouTube sets this cookie to store the user’s video preference using embedded YouTube videos.

If you decide to change your preferences regarding cookies, you can, while browsing the website, click on the item “Cookie settings”, which appears in the bottom/left corner of the website and manage the options presented.

Social media

Interaction with the existing social networks is done through links to the social networks of Rum da Madeira, and content from the website can be shared on the social networks of Rum da Madeira.

Data Protection and Control Authority Officer

Pursuant to article 37, nº 1, line a), nº 3 and nº5 of the GDPR, the Regional Government of Madeira created a mission unit, the Office for Compliance and Data Protection, through Resolution of the Council of Government n.º 72/2020, of February 21, 2020. You can contact the Office, regarding issues related to the processing of your personal data through the following contacts:

Office for Digital Compliance and Data Protection
Regional Government Palace – Avenida Zarco
9004-527 FUNCHAL
Phone: (351) 291 145 175
Email address:

The data subject has the right to lodge a complaint with a competent supervisory authority, which in Portugal is the National Data Protection Commission (CNPD)

CNPD – Portuguese Data Protection Authority
Av . D . Carlos I, 134, 1º
1200 – 651 Lisboa
T(+351) 213 928 400
F(+351) 213 976 832
Email address: