IVBAM and SONAE promote Madeira Agricultural Rum

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Under the auspices of the “Promoting Madeira Agricultural Rum” project, the SONAE group established a partnership between IVBAM, IP – RAM, companies in the sector and the Madeira Bartenders’ Association, to promote the use of Agricultural Rum commonly known as “Aguardente” in Madeira, in various forms of consumption, in addition to the “famous” regional ponchas.

For this promotional activity, whose aim was to create and publicize new consumption opportunities for Madeira Rum, a brochure was created alluding to Madeira Agricultural Rum, with information about it and about the companies participating in the initiative (Engenho Novo da Madeira, Engenhos do Norte and Sociedade dos Engenhos da Calheta), as well as cocktail recipes based on Madeira Rum. 

This brochure was distributed in the Continente shop in São Martinho, where this product was highlighted at the point of sale and customers at the shop were able to taste and get to know Madeira Agricultural Rum a little better.