Madeira rum promoted in Germany, at the Bar Convent Berlin fair

Bar Convent Berlin

Madeira Rum, was featured in Germany in the 13th edition of the Bar Convent Berlin Trade Fair, in a masterclass organized by IVBAM, IP – RAM.

In this Masterclass, several themes about Madeira’s Agricultural Rum were addressed, namely a particular set of factors ranging from geography, geology, the climatic conditions of the Region, the varieties of sugar cane used in production, the production and ageing method and the know-how accumulated over centuries, in addition to a commented tasting of Madeira Rum, from the following producers: Sociedade dos Engenhos da Calheta, Florentino Izildo Ferreira – O Reizinho, J. Faria & Filhos – Engenhos do Norte and William Hinton – Engenho Novo da Madeira. 

This Masterclass was led by Ian Burrel, “The Rum Global Ambassador”, one of the world references in the sector, who shared his experiences and knowledge of Madeira Rum with everyone present at the event. It should be noted that in 2018, Ian Burrel was at the 2nd Madeira Rum Festival, when he visited all the Madeira Rum producers.

In addition to the masterclass, the producer “William Hinton – Engenho Novo da Madeira” was also at the event with his own stand.

Since its creation in 2007, Bar Convent Berlin has become one of the main international trade fairs for the bar and beverage industry. This year, Berlin once again received the brands and professionals of the area, and the event was the only one bringing together, side by side, renowned brands and more traditional brands providing an enriching experience for visitors. During the two days of the fair, around 9,000 visitors exchanged contacts, conducted business and acquired new knowledge about products and innovations.

This activity was co-financed in 85% by community funds, under the Madeira 14-20 Programme, with the remainder being borne by the regional budget.