The Madeira Wine, Embroidery and Handicraft Institute is promoting, together with regional operators, a series of promotional videos allusive to Madeira Rum production, taking advantage of the beginning of the sugar cane harvest.
The purpose of these videos, with interviews and image collection at the mills in operation, is to give greater visibility to their producers and respective brands produced and marketed in the Region, at a time when investment in digital platforms continues to be crucial to effect and consolidate economic recovery.
Essentially, the videos cover a little of the history of each of the processing companies, highlighting the characteristics that distinguish them in the market and, at the same time, leaving some suggestions for consumption.
These videos intend to promote Madeira Rum through social networks, and the producers may use them to promote their brands wherever they find most appropriate.
This action, guided and executed by IVBAM, is 85% co-financed by Community funds, through the “Madeira 14-20” program, the remaining investment being supported by the Region’s Budget.