Madeira Rum highlighted in Lisbon

Madeira Rum was present at the 22nd edition of the 'Encontro com Vinho' Fair, in Lisbon, which took place last weekend, at the Lisbon Congress Centre, in Junqueira.

Despite being a wine event, Madeira Rum had a prominent place in this edition, present through a Masterclass with commented tasting, called 'Rum da Madeira, the only Portuguese Agricultural Rum', which was promoted by the Madeira Wine, Embroidery and Handicraft Institute (IVBAM).

The Masterclass was guided by Rubina Vieira, responsible for the educational activities office at IVBAM, and the tests included rums from each of the four Madeira Rum producers, namely: "Reizinho Branca 45% Special Edition" (Florentino Izildo Ferreira, O Reizinho), "Calheta Rum Natural" (Society of Engenhos da Calheta), "William Hinton 6 Anos" (Engenho Novo da Madeira) and "970 Reserva 6 Anos" (Engenhos do Norte - J. Faria & Filhos).

According to IVBAM, it is important for the Region to be represented at this event.

“IVBAM's participation in this event was of great importance for the promotion of Madeira Rum, not only for the potential projection achieved in the most diverse audiences, taking into account the number of visitors, but also for the proven interest in the market of Mainland Portugal in Madeira Rum, in which, comparing homologous periods between 2019 and 2020, there was a growth in its sales of 13% in volume and 17% in value”, he says. In DN Madeira | 09.11.2021