Madeira Rum promoted in the United Kingdom

Between the 14th and 16th of October, Madeira Rum will have the “UK RumFest” as its promotional stage, the oldest Rum festival and a huge reference, since its first edition, in 2007, for the emergence of Rum festivals and fairs all over the world, says a press release sent by the Regional Secretariat for Agriculture and Rural Development.

It is up to the Madeira Wine, Embroidery and Handicrafts Institute (IVBAM) to support the presence of four Madeira Rum producers at this festival, namely: Engenhos do Norte, Engenho Novo da Madeira (William Hinton Rum), O Reizinho and Vinha Alta, through the provision and personalization of the stand where they will gather, having created for this purpose, an image that will highlight the 'Rum da Madeira' brand.

At this event, in addition to the important interaction between regional producers and visitors, there will be on the 16th, a day exclusively dedicated to professionals in the sector, a Madeira Rum masterclass, guided by Ian Burrell, known as 'The Global Rum Ambassador' and a regular presence at the Madeira Rum Festival, having revealed itself as a strategic agent promoting Madeira Rum, across borders.

UK RumFest takes place in the heart of London, at the ILEC Conference Centre, in an exciting atmosphere, full of masterclasses, seminars, experiences and presentations of Premium Rums from around the world, and is therefore an event with a target audience identified as relevant to the promotion of the Rum da Madeira product/brand and its consequent commercialization.

In fact, the United Kingdom market has shown very encouraging results in terms of the commercialization of Madeira Rum, having presented in 2022 a variation of 71% in volume and 92% in value, comparing with 2021, which gives it, in terms of global exports, a significant position.

Madeira Rum, a product with recognized economic growth, generated, last year, total sales of €4,965.108, 18% more than in 2021.