President of the government visits Rum Festival on Avenida Arriaga

The President of the Regional Government visits, this Friday, at 5 pm, the V Madeira Rum Festival, which takes place from 11 to 16 April, at Avenida Arriaga, organized by IVBAM.

It will be six days dedicated to Madeira Rum, with various actions and activities, ranging from Madeira Rum tastings and masterclasses, workshops promoted by international speakers and references from the world rum scene, cocktail sessions and musical entertainment, among other initiatives of interest.

As main highlights, the Festival presents a set of workshops that will be guided by several international presences, references in the universe of rum, among which the North American Kara Newman (author of seven cocktails books and critic of distillates for the magazine Wine Enthusiast), the British Ian Burrell (the only recognized Global Ambassador in the world for the Rum category) and Peter Holland (Ambassador of Rum reference brands and Blogger), in a clear commitment by IVBAM to the internationalization of this product.

In addition, the “Associação de Barmen da Madeira” will also be present with demonstrations of cocktails with Madeira Rum.

To complete the program, the Festival also presents two masterclasses of Madeira Rum & Chocolates and one of Madeira Rum & Cigars, guided by Rubina Vieira and Américo Pereira, respectively.

In this edition, taking into account the success of previous years, the Madeira Rum Festival is longer and has a wider space, among other novelties, which are worth visiting by the general public.

The five producers that sell Madeira Rum – Engenhos do Norte, Sociedade dos Engenhos da Calheta, Engenho Novo da Madeira (William Hinton), Florentino Izildo Ferreira (O Reizinho) and Vinha Alta – are present at the Festival, as a way of promoting and publicizing their rums.